We nerd out on marketing for research, study recruitment, product launch, branding, social media campaigns, influencer content, and advertising. Our team’s skills and services include expertise in diabetes, health, nutrition, fitness, branding, social media marketing, content strategy, article/blog writing, video editing, graphic design, web design, meta advertising, copywriting, and more.
Marketing Mission
Diabetes Experts
We live it, we know it — and we market it like pros.
Marketing That Works
We build strategies that deliver real results in the diabetes world.
Work With Us
Flexible packages, custom support, and creativity on tap.
MEET THE DIABETES NERDS
Looking for a team who can get things done?
Ginger Vieira
T1 Diabetes For 25 Years
With 25 years of experience living with type 1 diabetes and a legacy of thousands of articles, videos, and books, Ginger is a powerhouse in diabetes communications. Her work bridges the gap between patients and healthcare professionals through thoughtful storytelling and expert content. (Trying to explain complex diabetes research? That’s Ginger’s absolute favorite challenge!)
Tara Mayo
Marketing & Meta Ads Expert
Tara brings a decade of experience in the diabetes marketing world, backed by personal ties to the T1D community. She is a skilled content strategist with an eye for all things marketing. Her specialties include social media campaigns, study recruitment, Meta ads, data analytics, and persuasive messaging that speaks directly to your audience. (Superpower: Instantly spotting what’s missing from your branding.)
Julia Flaherty
T1 Diabetes For 21 Years
Julia has lived with type 1 diabetes for over 21 years. She is a seasoned marketer and diabetes content creator. She is the author/illustrator of “Rosie Becomes a Warrior” and the “Chronically Climbing” blog. Most recently, Julia acquired certifications in health coaching, supporting people with and without diabetes in their self-care journey. (Don’t underestimate her polite midwestern demeanor. She’s a powerhouse!)
We can help you. We work with startups, biotechs, products, clinical trials, nonprofits, and more.
HOW WE WORK
Simple & Smart process to bring your vision to life.
We help out on marketing for research, study recruitment, product launch and branding, social media campaigns, influencer content, and advertising and more.
01
Discover
We learn about your mission, audience, and goals – diving deep into what makes your brand unique.
02
Strategize
We build a custom marketing plan that fits your needs – from social media to study recruitment and beyond.
03
Create
Our team crafts high-impact content, visuals, and campaigns that connect with the diabetes community.
04
Launch & Optimize
We launch, test, and refine each campaign to make sure your message hits – and keeps hitting.
WHAT WE DO BEST
Improve Efficiency & Get Better Results By Our Marketing Solutions!
We love what we do and we do it with passion. We value the experimentation, the reformation of the message, and the smart incentives.
Social Media Management
We create, publish, and nurture weekly social media content, including a range of static posts, carousel graphics, and short videos. We dig deep into your company and industry to determine what your audience wants and needs!
Paid Social Advertising
It’s harder than it looks! Are you wasting a tremendous amount of money on ad campaigns that haven’t been designed and set up properly? We design advertising and manage that advertising through strategically developed Meta or Google advertising campaigns.
Study Recruitment
We develop carefully crafted content about your investigational therapy or product for IRB-approval. We can recruit for your clinical trial in the diabetes industry by designing content that engages and speaks to the average patient with diabetes. We will spread the news about your trial far and wide!
Branded Website & Product Copy
We produce copy for your brand, product, and mission customized for your social media channels, website, product pages on Amazon.
Campaign Management
We find the right influencers for your product or mission, develop and deliver contracts, provide ongoing content support, and track published content. Our relationships and extensive network throughout the diabetes, health, and fitness industries can serve you!
Diabetes Articles & Blogs
We produce in-depth articles and blogs on all things related to diabetes, nutrition, wellness, and fitness! This includes diabetes 101, insulin management, guides, lifestyle tips, interviews (with patients, clinicians, industry executives, etc.), and more!
Testimonials & Reviews
We listen and work together to create the perfect results
We combine our energy and diabetes-savvy marketing skills to help your brand, rebrand, sell, and recruit while building the public’s “know, like, and trust” in your company. Our combined background includes decades of diabetes knowledge and targeted modern marketing experience.
FREQUENTLY ASKED QUESTIONS
Got Questions? We’ve Got Answers.
We love what we do, and we do it with passion! We know diabetes.
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Q: Do you only work with diabetes-focused brands?
A: Yes — that’s our specialty! Our deep knowledge of the diabetes community helps us create content and strategies that truly connect.
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Q: Can I hire you for just one service, like study recruitment?
A: Yes — that’s our specialty! Our deep knowledge of the diabetes community helps us create content and strategies that truly connect.
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Q: Do you work with startups or small teams?
A: Yes — that’s our specialty! Our deep knowledge of the diabetes community helps us create content and strategies that truly connect.
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Q: How do we get started?
A: Yes — that’s our specialty! Our deep knowledge of the diabetes community helps us create content and strategies that truly connect.
CONTACT US
Ready to bring your diabetes-focused mission to life?
Ready to bring your diabetes-focused mission to life?
We’d love to hear from you. Whether you’re just getting started or looking to level up your current strategy, let’s talk about how we can support your goals.
We’d love to hear from you. Whether you’re just getting started or looking to level up your current strategy, let’s talk about how we can support your goals.
Business Phone
Quick Contact
Ginger@DiabetesNerd.com